Do Big Soda Makers Hear Customers' Concerns for Better Health?

Coca-Cola introduces a natural “high” while Pepsi hopes to get your “calm” dollars
Following a trend in consumer health consciousness, extracts from natural ingredients are finding their way into mainstream beverage products by the Coca-Cola Company and PepsiCo. Both companies, however, are refraining from calling their products “natural” or from even using the names of the plant sources of their “healthy” ingredients. Are they responding to customer cries for healthier products, or are they just after those dollars lost to the energy drink makers?

What’s your best guess?

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